If you are making your money in the publishing-/marketing- or agency business, you've got to have an idea regarding "Social Media". There's no getting round it, Social Media is the big hype these days. And as there are no instruction manuals how to use Social Media, it is just a big trial and error. So do we, by the way. I post regularly about our defeats and successes.
Today I came across an article from Peter Shankman (Business Insider), which is perfect for all of those, who are just thinking about hiring a so called "Social Media Expert". Read it. And think again.
My favorite quotes (except the borrowed statement which I used as headline):
[...] Being an expert in social media is like being an expert at taking the bread out of the refrigerator. [...]
[...] Social media is just another facet of marketing and customer service. Say it with me. Repeat it until you know it by heart. Bind it as a sign upon your hands and upon thy gates. Social media, by itself, will not help you. [...]
[...] "It’s not about building a website anymore! It’s so much cooler! It’s about Facebook, and fans, and followers, and engagement, and influence, and…" Will you please shut up before you make me vomit on your shoes? [...]
Sure, some statements in Peter Shankman's article may sound radical. But there's some truth in it.
How weird. I just apologized for my inabilty and stated I still have to learn how to use Tumblr. But something must have went right: Tumblr just ranked two of my blogs in their "#cars" top ten (link only works for logged in users). The Dodge Charger III Concept—source: Amcar Guide—went on first place, the 1970 Pininfarina Modulo, which I found at Flavien Dachet's always inspiring "Karznshit", ended up on position nine.
This is funny. I started using Tumblr as my personal scrapbook and moodboard, used it later as a workaround to collect inspiring sources for our Chromjuwelen Grid, but never checked whether my articles are liked by the Tumblr community. All the more I am surprised to find my articles in Tumblr's "Popular Top Ten".
But to make it clear: It was the Amcar Guide, who wrote the article about the Dodge Charger III Concept. And it was Flavien Dachet, who presented the Pininifarina Modulo. This means: The kudos belong to them!
I just received an e-mail from one of my best-loved blogs, Just A Car Guy, that I reblog articles without quoting the sources right. I am a loser.
One of the biggest and outrageous blogging mistakes is not naming the sources—blogs, flickr, profiles—where you dig your stuff. I hate it when people are doing this with my stuff. But this is exactly what I did, so it seems.
With this post I would like to apologize for my failure.
Tenshun—this is offtopic. Sorry for the interruption. It hasn't to do either with cars, nor with Motorkultur. But it has do with media. And this is at least our other passion.
A few weeks ago Guy Kawasaki sent me his latest book: Enchantment. If you are into (internet) media, you'll probably know Guy Kawasaki. Guy is a Silicon Valley venture capitalist and best known for his marketing campaigns in the early days of Apple. We got in contact over Guy's Alltop.com, where we contribute our Chromjuwelen articles.
I am just reading Enchantment, and I think it's a must read for everyone who tries to set up so called "Social Media" campaigns. Btw, I think in the meantime everyone is sick of hearing the expression "Social Media", but unfortunately it describes this Twitter-Facebook-Tumblr community clutter best (for the moment). Especially in Germany. Where still a lot people try to sell "Social Media" concepts to agencies and companies.
Guy is noted for "having brought the concept of evangelism" (Wikipedia). And this is exactly, where are lot of modern campaigns lack. In an automotive industry, where not uncommonly ideas are driven by the (private) interests of marketing decision makers and don't reflect customer needs or product visions.
To keep it short, here's a movie.