Every time I watch videos like this "Coca Cola case" or "Presse Pause Play", I get reminded that more than a few German publishing-/media houses, brands and agencies live in a cave.
Thanks for this link, Felix.
Maybe you remember Kirby Ferguson's "Everything is a Remix pt. 1-3". Here comes his fourth part: "Our system of law doesn't acknowledge the derivative nature of creativity. Instead, ideas are regarded as property, as unique and original lots with distinct boundaries. But ideas aren't so tidy. They're layered, they’re interwoven, they're tangled. And when the system conflicts with the reality... the system starts to fail."
Helge, this one is for you. Enjoy.
"A girl is trapped in [Google] Streetview and desperately needs your help to escape" — what a brilliant idea for an online contest. As I am a sucker for all kind of "digital violation" (s. Decim8), this hits me in the mark. Btw, I wish more makes/agencies would be so courageous. Attaboy, Mercedes-Benz!
Interested? Follow this link.
Hat tip, Arthur Heisler.
Yeop, I know. THIS is a commercial. And I sure know the way the cookie crumbles: the agency of this wünderful video probably told their client that there will be enough dumb*sses — like me — who will share this "viral". So their campaign will gain an incredible reach. So what – this video is awesome. So here is your reach!
Via Design You Trust.