Continental X Chromjuwelen: Videos

It has been long overdue that we compile a video of all our brand ambassador media work that we did for Continental. From our early (awkward) beginnings 'til now. So, here it is. Enjoy.

In this context I would like to send out a big thank-you to all the people who made this happen (in alphabetical order): Carsten Brix (cinematographer), Dean Malay (deluma productions), Dennis Petermann (autobild.tv), Christian Suhr (Filmfreunde) and Jan Wigger (cinematographer). And of course to Kai Rühling (Continental) — who wasn't afraid to handle our neurosis. Props go as well to JC Chaix, my personal "Principal Word Basher" aka "Ralf's Crazy Shit Dept.". Dude, you know what I am talking about.

In this context I would like to add two more videos: A short version of "Continental Extreme" and a Chinese bootleg of our "Chromjuwelen Road Movie". The first one was compiled because the full version of Continental Extreme may be way to long to catch the message, the second one was done by our Chinese colleagues of Continental.

If if you like our videos — follow our brand-new (re-activated) YouTube-Channel!

Chromjuwelen Motor Öl Debut At Techno Classica Essen

What an experience. A few days ago we had our Chromjuwelen Motor Öl debut at the famous Techno Classica, the legendary "Klassik Weltmesse" in Essen. And it was AWESOME.

Our big THANK YOU! goes to our friends Michael Schade and Wolfgang Prostka from OETTINGER Sportwagen, with whom we teamed up for our booth. And to Ulla & Mathias Jahn of "FUNC. functional furniture etc" — for sending us their unbelievable furniture. And — of course — to all our friends who visited us.

We had a very entertaining week. But the best thing ever were the confused faces of all those, who thought Chromjuwelen Motor Öl is just another marketing fake.

No. Chromjuwelen Motor Öl is not just another internet hipster gimmick. It's just the best custom tailored motor oil you can get for your classic engine. For all details visit chromjuwelen-oil.com. To order your set (15W-40, 20W-50), pay mathy.de a visit. And if you are a reseller — drop us a line!

Magnus Walker, Höing Sportmotoren & Chromjuwelen Motor Öl

Blushing — thank you very much Carlos Fernandez Laser!

Magnus Walker, Höing Sportmotoren & Chromjuwelen Motor Öl via Conleys.

Chromjuwelen Motor Öl: Top Gear Magazine, Petrolicious

I love my inbox (not). I just rediscovered this photo Clemens Gleich (mojomag.de) sent me — over a month ago. The reason why I turned my back to my inbox (and overlooked this Top Gear Magazine photo) is we shut ourselves away to build a brandnew Chromjuwelen Motor Öl website, which you might have seen already. If not — shazam, HERE IT IS. 

You can't make an omelette without breaking eggs. Ok, and while we're on it, I forgot to say thank you to Wrenchmonkees as well. Darn, I am an idiot ... 

Well, with this one I will be much faster: our soulmates from Petrolicious just presented our tailor mad engine oil to their audience — thank you very much, Barmak!

Mercedes-Benz: Die G-Klasse von 1979 bis heute

Darn it! Now I am hooked. And want a Mercedes-Benz G-Class. Especially as I sold my Mercedes-Benz W 108 in 2012.

Anyway — Thank you very much for sending me "Legendewagen — Die G-Klasse von 1979 bis heute", Mercedes-Benz!

Chromjuwelen Motor Öl: Print

ramg Magazin 2012

Wallpaper Magazine 2012

Elle Dezember 2012

Edition – Das Werte Magazin (Nummer 3, 2012)

auto revue 2012

Street Magazine (November 2012)

PowerGlide Magazine 2012

Eigen Huis & Interieur (November 2012)

Volkswagen Fleet MagazineWhen we thought first about "Chromjuwelen Products", our intention was create products which embody a certain type of lifestyle. The mixture of Chromjuwelen Motor Öl in print — auto revue, Edition, Elle, Eigen Huis & Interieur, Fleet Magazine, PowerGlide, ramp, Street Magazine, Wallpaper Magazine — shows we reached that target. Yeah!

Chromjuwelen Motor Öl can be ordered here. If you are looking for some further information about Chromjuwelen Motor Öl, follow this link.

Two Car Shows On Two Continents In Five Days

Mercedes-Benz Ener-G-Force

Mercedes-Benz Ener-G-Force

Wolfgang Würth, smart electric bike

smart electric bikes, Niketown, Beverly Hills

The Jim Henson Company, smart forjeremy

Jet-lagged and tipsy: Mathias "MC Winkel" Winks and some muppet

James Bond Aston Martin DB5 Coupé, LA Auto Show 2012

Decadent lunch with Marcel Winatschek (Amy & Pink), David Fischer (Highsnobiety) and Mathias Winks (Whudat)

"A brand is your friend" — Word.

Slammed W108 with mascara (caption borrowed from Clemens Gleich)

Now, with a Chromjuwelen branding, this Opel Kadett is worth over a million. No — wait: Five millions.

Bon appétit!

Yes, you can. You can visit two car shows (LA Auto Show, Essen Motor Show), three world premieres (Mercedes-AMG SLS AMG Coupé Black Series, Mercedes-Benz Ener-G-Force, smart forjeremy) and several parties in five days. Here's a quick journal:

• Tuesday, November 27th (early): HAM-FRA-LAX

• Tuesday, November 27th: Arrival Los Angeles

• Tuesday, November 27th: Beverly Hills on smart electric bikes

• Tuesday, November 27th: Presentation Mercedes-Benz Ener-G-Force

• Tuesday, November 27th: Presentation smart forjeremy at the Jim Henson Company

• Wednesday, November 28th: LA Motor Show

• Wednesday, November 28th: Santa Monica

• Wednesday, November 28th: Departure (LAX-MUC-DUS)

• Tuesday, November 29th: Arrival in DUS

• Tuesday, November 29th: Dinner with Chem-Tools

• Friday, November 30th: Essen Motor Show 2012, meetings

• Friday, November 30th: AUTO BILD Race Night

• Saturday, December 1st: Essen Motor Show 2012, meetings

• Saturday, December 1st (late): Back in Hamburg

• Sunday, December 2nd: BRAINDEAD

• Monday, December 3rd: BRAINDEAD

What I learned: You need a really good condition (err ... really?). And some good friends, who help you.

I would like to thank Mercedes-Benz/smart for the hospitality, Klaus Rasch for saving me from the police in Santa Monica, Thomas Backe and Dieter Hofem for picking me up in DUS, Manfred Prescher and Stefan Müller for the wonderful Race Night — and DOTZ/AEZ for gallons of coffee.

And not to forget — thank you David Fischer (Highsnobiety), Mathias "MC Winkel" Winks (Whudat), Marcel Winatschek (Amy & Pink), Michael Kaune (QVEST) and Matthias Arens (Quality) for teaching me lessons in "Lifestyle, Ego-Blogging and Fashion"!

smart forjeremy: Haters Gonna Hate

The smart forjeremy rises

Jeremy Scott: "Few can afford"

Mathangi "Maya" Arulpragasam aka M.I.A. aka "Missing in Action" aka "Missing in Acton"

Dr. Annette Winkler (smart), Jeremy Scott

Landed: smart forjeremy

Winged smart fortwo electric drive

White

smart electric drive forjeremy

I have to admit I didn't know who Jeremy Scott was when Mercedes-Benz/smart invited me to join their exclusive "smart forjeremy" event in front of the LA Auto Show 2012. A quick search later I learned that he is a fashion designer who has built a reputation for outrageous designs favored by pop stars and celebrities: Madonna, Lady Gaga and Britney Spears — just to name a few.

Shame on me, but I am no fashionista. I may know some things about Winged Warriors, but neither I had heared about "The Wing(ed) High Tops", nor about the "Teddy Bear Shoes". As well I am really awful at things like pop music. After some of my diehard old school petrol heads heared that I would fly over to Los Angeles to watch the presentation, I saw a lot of scrunched up noses. "A guy who is into gaudy fashion is doing a car? And he is doing what — a winged plastic car? Are you kidding me?"

Well, I think the smart forjeremy is cool. And let me explain, why. The fact, that a car manufacturer — in this case: smart — cooperates with an artist — in this case: Jeremy Scott —, impresses me. It is sovereign and courageous, because it creates something new. And for smart it is long overdue to get such a remix, if you ask me.

And regarding those who dislike this project: You know how it is — haters gonna hate. It is always the same. But if you've got haters, you'll probably have done some things right …

Where The Wild Things Are: Our Latest Stockists

Red Wing Store (Hamburg)

Red Wing Store (Hamburg)

Red Wing Store (Hamburg)

Oettinger Sportwagen (Hamburg)

Burg & Schild (Berlin)

Burg & Schild (Berlin)

Oldtimer-Tankstelle (Hamburg)

Oldtimer-Tankstelle (Hamburg)

FUNC. functional furniture etc (Feldafing)

FUNC. functional furniture etc (Feldafing)

Previous articles like "In The Wild" and our Facebook-Page (make sure you follow it!) are already listing some of our stockists: Rider's Room Hamburg, Prototyp Museum Hamburg, Oldtimer Tankstelle Hamburg. In the meantime we teamed up with some more specialists, as shown above. We are very proud to introduce:

• Burg & Schild (Berlin)

• FUNC. functional furniture etc. (Hamburg)

• OETTINGER Sportwagen (Hamburg)

In this regard we would like to thank one person: Tobias "To" Pflug – as not only for showcasing our Chromjuwelen Motor Öl in the Red Wing Store Hamburg and consulting us, but also for providing us with his very valuable contacts.

In The Wild: Chromjuwelen Motor Öl

The other day we made our debut with our Chromjuwelen Motor Öl. In the wild, at the Oldtimer Park Hamburg. We are still thrilled, to be honest. It is a huge difference to see a ton of your products at one place, after you played around for a long time with a handful of home-made dummies. Wow.

As well we were priviledged to shoot some campaign images at the Prototyp Museum Hamburg, where the "Fetzenflieger" lives — Otto Mathé's famous racecar we are showing on our label. As I wrote before – if you will ever be in Hamburg, make sure to pay the museum a visit. It is gorgeous. And — btw —the Prototyp Museum sells Chromjuwelen Motor Öl ...

I would like to thank some people: 

• Ronald Szasszer for inviting us to the Oldtimer Park Hamburg and giving us his 1957 Porsche "Ed Parlett" 356 Speedster

• Helge "Motoraver" Thomsen for providing his 1973 Ford "Mad Max" Falcon XB GT Coupe for our Chromjuwelen Motor Öl booth

• Daniel Dimpker (24helmets.de) for showcasing Chromjuwelen Motor Öl at the Stadtpark-Revival Hamburg

• Michael Schade (Oettinger Sportwagen) for the perfect neighborhood

• Everybody who joined our premiere of Chromjuwelen Électrique at the Oldtimer Park Hamburg

At the moment we are working hard on shipping the Chromjuwelen Motor Öl to our stockists and finishing our "Online Store". Tragically one thing turned out to be more tricky than we thought: shipping the oil to the States. The freight charges kill us. So — if somebody reads this who wants to act as an distributor — please shoot us an email!