Team Care For Climate: The World’s fastest Research & Development Unit
The Nürburgring has been PURAGLOBE’s home turf since joining with Four Motors to create the CARE FOR CLIMATE racing team. The Green Hell, as the world’s most difficult racetrack is known, consists of the 25.38-kilometer Nordschleife and the short Grand Prix circuit.
The Nürburgring has been PURAGLOBE’s home turf since joining with Four Motors to create the CARE FOR CLIMATE racing team. The Green Hell, as the world’s most difficult racetrack is known, consists of the 25.38-kilometer Nordschleife and the short Grand Prix circuit.
The 24 Hours Nürburgring, one of the most venerated events in motor racing, is a competition between the world’s most prestigious car manufacturers, enthusiastically cheered on by 230,000 spectators. It’s a 24-hour fight against fatigue, weather conditions, and more than 160 other cars. Additionally, the Four Motors Bioconcept Cars battle against the fossil-fuel competition.
This time, in June 2019, the team’s Porsche GT3 Cup with drivers Tom von Löwis (team principal), Axel Duffner and Daniel Schellhaas not only won the AT class (alternative fuels), but finished P21 overall. It’s the best result in a 24h race Four Motors has ever had—and a spectacular achievement for a private team. Not to forget the second car: While the Porsche Cayman GT4 Clubsport unfortunately did not reach the finish line, the team around Thomas Kiefer, Denis Dupont, Andreas Patzelt and Hisanao Kurata Kuragon had a very good race—until just after 18 hours in, when a guard rail contact while overtaking ended their hopes. In the hours before, the drivers had fought their way from starting position 71 up to 39.
Even in motor sports, an awareness for environmental protection and sustainability has grown sharply in recent years. That’s why PURAGLOBE supports the CARE FOR CLIMATE racing team with specially formulated 0W40 and 5W40 SYNTAINICS high-performance racing oil, developed using the world’s most advanced sustainable base oil technology. The fantastic overall result “proves once again that sustainable technologies can deliver top performance even under extreme conditions” (Tom von Löwis).
It is the fastest Research & Development unit we could wish for. Because CARE FOR CLIMATE concerns us all.
From the very outset, BECKER CREATIVE has been responsible for supporting the PURAGLOBE brand ambassadors and developing these partnerships.
CARE FOR CLIMATE: Stehvermögen
BECKER CREATIVE freut sich, für PURAGLOBE jetzt auch im Radrennsport unterwegs sein zu dürfen: Der Neuzugang im Team CARE FOR CLIMATE ist „Steher" Daniel Harnisch, EM Bronze-Gewinner 2018 und EM-Dritter 2019. Hier zu sehen (und fotografiert von Martin Meiners) bei der NOVASIB Stehernacht am 10. Mai 2019 auf der ältesten Radrennbahn der Welt im Erfurter Andreasried.
BECKER CREATIVE freut sich, für PURAGLOBE jetzt auch im Radrennsport unterwegs sein zu dürfen: Der Neuzugang im Team CARE FOR CLIMATE ist „Steher" Daniel Harnisch, EM Bronze-Gewinner 2018 und EM-Dritter 2019. Hier zu sehen (und fotografiert von Martin Meiners) bei der NOVASIB Stehernacht am 10. Mai 2019 auf der ältesten Radrennbahn der Welt im Erfurter Andreasried.
Übrigens: Steherrennen – der Begriff „Steher" leitet sich vom englischen „stayer“ ab – sind die Langstreckenrennen des Bahnradsports. Im Windschatten hinter einem Motorrad werden Geschwindigkeiten von teilweise über 100 km/h gefahren. Die Radrennfahrer werden dabei durch eine Abstandsrolle auf Distanz gehalten. Verliert der Fahrer den engen Kontakt zum Schrittmacher, so kommt der Fahrer "von der Rolle" (daher stammt auch die Redewendung „von der Rolle sein“ (Quelle: Redensarten-Index)).
PURAGLOBE x SYNTAINICS MBC: Stepping Up Our Game!
Veränderungen sind immer gut – denn sie machen Platz für Fortschritt. Getreu diesem Motto verlängert PURAGLOBE nicht nur einfach die langjährige Partnerschaft mit dem Weißenfelser Basketball-Erstligisten um weitere fünf Jahre, sondern besiegelt das Engagement gleich mit den einer Namensänderung: Aus dem Mitteldeutschen Basketball Club wird der SYNTAINICS MBC. Von BECKER CREATIVE gibt es dazu einen komplett neuen Auftritt – inklusive neuem Clublogo, neuem Corporate Design, neuer Trikots und einem umfangreichem Fan-Sortiment.
Veränderungen sind immer gut – denn sie machen Platz für Fortschritt. Getreu diesem Motto verlängert PURAGLOBE nicht nur einfach die langjährige Partnerschaft mit dem Weißenfelser Basketball-Erstligisten um weitere fünf Jahre, sondern besiegelt das Engagement gleich mit den einer Namensänderung: Aus dem Mitteldeutschen Basketball Club wird der SYNTAINICS MBC. Von BECKER CREATIVE gibt es dazu einen komplett neuen Auftritt – inklusive neuem Clublogo, neuem Corporate Design, neuer Trikots und einem umfangreichem Fan-Sortiment.
"Gemeinsam mit unseren langjährigen kleineren Partnern und unserem Hauptsponsor PURAGLOBE ist es uns gelungen, eine Zukunftsperspektive im Wettbewerb mit den besten Basketball-Clubs zu garantieren. Wir freuen uns, jetzt als SYNTAINICS MBC den nächsten Schritt unserer Entwicklung zu gehen", sagt SYNTAINICS MBC-Geschäftsführer Martin Geissler zum Abschluss des neuen Sponsoring-Vertrags.
"Unser Engagement beim SYNTAINICS MBC ist ein eindeutiges Bekenntnis zur Region Mitteldeutschland. Der SYNTAINICS MBC ist mit seiner bereits jetzt schon internationalen Aufstellung einer der besten Basketball-Clubs Deutschlands. Die steigende Popularität dieser amerikanischen Sportart, verbunden mit ihrer kontinuierlich wachsenden Fan-Gemeinschaft, passt perfekt zu uns als international agierendes Unternehmen. Wir sind davon überzeugt, dass der SYNTAINICS MBC gemeinsam mit uns wachsen wird und freuen uns auf die gemeinsame Zukunft", kommentiert PURAGLOBE President & CEO Andreas Schüppel den Fünfjahresvertrag.
"Nach langjähriger Forschungs- und Entwicklungsarbeit ist es PURAGLOBE gelungen, eine nachhaltige Motorenöl-Produktlinie zu entwickeln, die vollständig auf der eigenen, patentierten SYNTAINICS Base Oil Technology beruht. Der Produkt- und Markteintritt ist für Ende 2019 in Amerika geplant. Damit erreicht PURAGLOBE das selbst gesteckte Ziel, als Erster ein kommerziell verfügbares und komplett nachhaltiges Premium Motorenöl-Sortiment anbieten zu können, das sowohl fuel- als auch eco-efficient ist und damit die höchsten Umwelt- und Klimastandards erfüllt. Dies ist ein weiterer Schritt der internationalen PURAGLOBE Strategie, auf der CARE FOR CLIMATE Philosophie basierende Fertiglösungen anzubieten. Die Kombination aus der athletischen Sportart Basketball und der weltweiten Fan-Gemeinschaft ist ideal für uns, den Namen SYNTAINICS international bekannt zu machen,“ sagt Dr. Soenke Moehr, Global Director Marketing & Sales.
PURAGLOBE: Proof Of Performance
Never showed this video, we did for PURAGLOBE, Makers of SYNTAINICS® SAE 5W50 RACING OIL and DCT POWERFORCE RACING FLUID.
Never showed this video, we did for PURAGLOBE, Makers of SYNTAINICS® SAE 5W50 RACING OIL and DCT POWERFORCE RACING FLUID.
The CARE FOR CLIMATE® Racing Team – Winners of the AT Class 2017 ADAC Zurich 24-hour Race.
CARE FOR CLIMATE® – THE POSTER
When we discovered the work of Robert Sheppard on DRIVETRIBE, we realized, he could be the right artist to do a celebration poster for the class victory of CARE FOR CLIMATE®’s Porsche 911 GT3 Cup.
When we discovered the work of Robert Sheppard on DRIVETRIBE, we realized, he could be the right artist to do a celebration poster for the class victory of CARE FOR CLIMATE®’s Porsche 911 GT3 Cup.
smart: The new fortwo & forfour
Although smart is not exactly what engages our primarily interest – since our "Chromjuwelen Électrique“ documentary (embedded above) we kinda like this little fellow.
Although smart is not exactly what engages our primarily interest – since our "Chromjuwelen Électrique“ documentary (embedded above) we kinda like this little fellow.
smart just presented their brand-new fortwo and forfour. Some say both models look a Cygnet – we have to admit we like the Asiatic Manga-styled face. Finally the car has something that looks like a bonnet!
RBC for Continental: Case Study (1/4) adidas "Rubber for Running"
"Rubber for Running“, which is the first out of four case studies RBC is producing for Continental, comprises 11 pages, includes numerous facts, images, and interviews with managers involved in the cooperation between Continental and adidas, as well as quotations from various professional marathon runners, who are real winners at the end of the day.
"Rubber for Running“, which is the first out of four case studies RBC is producing for Continental, comprises 11 pages, includes numerous facts, images, and interviews with managers involved in the cooperation between Continental and adidas, as well as quotations from various professional marathon runners, who are real winners at the end of the day.
The Continental case study showcases the technology cooperation with adidas and can be downloaded here.
Chromjuwelen Motor Öl X Lowly Gentlemen & StanceWorks
Andrew, Michael — we feel more than honored to see Chromjuwelen Motor Öl featured on The Lowly Gentlemen and StanceWorks! Now it is up to us to get our classic oil shipped in an orderable amount to the US.
In this context: We are still in search for an US distribution partner. If anybody reads this who could help us — shoot us an email! In the meantime: Chromjuwelen Motor Öl can be ordered here.
Mercedes-Benz DESIGN Exterieur
If you are intersted in Mercedes-Benz design, you'll love "Mercedes-Benz DESIGN Exterieur". Of course — the new S-Class is the focus. But in another large chapter the book's authors devote themselves to the history of Mercedes-Benz design.
If you are intersted in Mercedes-Benz design, you'll love "Mercedes-Benz DESIGN Exterieur". Of course — the new S-Class is the focus. But in another large chapter the book's authors devote themselves to the history of Mercedes-Benz design.
Btw, the illustrated book published on the occasion of the world premiere of the new S-Class is recipient of the coveted red dot award: communication design 2013. The illustrated book is available in the Mercedes-Benz Museum Shop or from ISS DEBEOS STUDIOS (German and English; EUR 98,– (plus shipping charges)).
Congratulation, Mercedes-Benz — and many thanks for sending over the book!
The new Mercedes-Benz S-Class
Hamburg, May 15, 2013. This evening, the new flagship for luxurious motoring landed in Hamburg on board an Airbus A300-600 DHL cargo plane. Mercedes-Benz had the new S-Class flown in exclusively from its birthplace in Stuttgart for its world premiere at Airbus in Finkenwerder.
"Hamburg, May 15, 2013. This evening, the new flagship for luxurious motoring landed in Hamburg on board an Airbus A300-600 DHL cargo plane. Mercedes-Benz had the new S-Class flown in exclusively from its birthplace in Stuttgart for its world premiere at Airbus in Finkenwerder.
At the delivery centre for the Airbus A380, the world's largest passenger aircraft and a benchmark in travel comfort, Mercedes-Benz unveiled its new luxury saloon in front of around 750 international guests from the worlds of politics, industry and media. Flanked by the 20 current Mercedes-Benz models and musically accompanied by the Hamburg Symphony Orchestra, the new top-of-the-line model from Stuttgart rolled across the tarmac as part of a spectacular show.
In a dazzling display, it took up its position at the head of the Mercedes-Benz family and drove onto the stage with its first passenger, the global superstar Alicia Keys."
BAM!
Even after a couple of days, it's hard to find the right words. Although I am personally not a fan of high tech stuffed cars, the new S-Class with it's three engineering priorities "Intelligent Drive", "Efficient Technology" and "Essence of Luxury", extends the boundaries of technology on many levels.
Not to mention the fact Mercedes-Benz threw a mind-blowing party. Five German star-rated chefs specialising in different culinary styles each cooked their own dish, Alicia Keys had come specially to Hamburg just a few days ahead of the start of her European tour. And with 19 musicians under conductor Prof. Johannes Schild, the Hamburg Symphony Orchestra played various pieces that had been specially composed for the world premiere of the S-Class by the internationally successful film composer Marius Ruhland.
Chapeau, Mercedes-Benz.
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