The Most Amazing Location Ever For A Birthday Celebration

Actually, I should have been at the 82nd International Motor Show in Geneva today. But I could not accompany my partner Chris, so he had to go alone. The reason for not going "Hunting the new A-Class" with Mercedes-Benz was I was invited to a birthhday celebration which I did not want to miss. 

The party was held at the Prototyp Museum Hamburg. Of course — I know the Prototyp Museum Hamburg from different events. But being seated in the middle of the exhibition was simply stunning. My seat was just next to Otto Mathé's "Fetzenflieger", a car I got bond with especially in the last months ...  

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En Route, Clients & Projects, CHROMJUWELEN Ralf Becker En Route, Clients & Projects, CHROMJUWELEN Ralf Becker

Mission: Impossible 4 Ghost Protocol, BMW Munich

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"Mission: Impossible 4 – Ghost Protocol (Phantom Protkoll)" just had it's European premiere in Munich, at the BMW Welt. Accompanied by Tom Cruise aka Ethan Hunt, Paula Patton, und Simon Pegg I had the privilege to enjoy massive explosions, fabulous car chases and tons of sci-fi gadgets.

Usually we meet a lot of brand officials at events like these – but it seemed BMW, our host, followed the movie motto "Ghost Protocol" at that evening. Well – if anybody @BMW reads this: Thank you for the invitation!

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En Route, Clients & Projects, CHROMJUWELEN Ralf Becker En Route, Clients & Projects, CHROMJUWELEN Ralf Becker

Mercedes-Benz: COMAND Online Apps

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A few weeks ago Mercedes-Benz invited my wife — who works as a contributing editor for an UK based lifestyle magazine for over ten years now — to Palo Alto. For those who aren't familiar with all the interwebs tech talk: Palo Alto is kind of the epicenter of all the Silicon Valley high-technology companies, including Hewlett-Packard, Tesla Motors, Facebook and Google. When Mercedes-Benz founded the Mercedes-Benz Research & Development North America, Inc. in 1994, the headquarter in Palo Alto was the first Research & Development Center of an automotive company in Silicon Valley.

Mercedes-Benz invited selected media people to provide insight into their latest tweaks of their multimedia System "COMAND Online". Only a few months after the launch of the new multimedia generation, Mercedes-Benz is extending the range of integrated apps: new apps for Facebook, for Google Streetview and Google Panoramio will be available for COMAND Online from this autumn. Additional apps which have already been introduced are Google Local Search and Weather and the facility for downloading a route which has previously been configured on a PC using Google Maps and transmitted to the car.

Over a dozen additional apps are planned in the medium term. These are currently under development, in some instances in collaboration with innovative start-ups such as the US talk radio operator Stitcher, the Twitter short message service and the popular music providers Pandora in the USA or Aupeo in Germany, for example. The new apps will be usable by all customers who drive a Mercedes-Benz with COMAND Online and will be provided by Mercedes-Benz via the so called Daimler Backend Server — so customers can update their COMAND Online without going to a Mercedes-Benz dealer. An overview specifying the telephones on which the COMAND Online apps can be used is available at the website www.mercedes-benz.com/connect.

For sure, I am not the target group — as I use all those apps already on my mobile phone. But for everyone else, who is not such a nerd as I am, this is just a perfect way to get hands on the mobile internet.

Err ... wait a second ... can I jailbreak it?

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Mercedes-Benz & Friends, Berlin Tempelhof

Prior to their huge "Mercedes-Benz & Friends" event in Berlin Tempelhof we had the privilege of discussing with Mercedes-Benz what it takes to be a "cool" (Young Classics) brand. The meeting took place in a small circle in their stunning Berlin Gallery. As we usually travel long distancies in our 1970 Mercedes-Benz W 109 we might be a little prejudiced regarding that question ...

Just hit one of the images above to visit our "Mercedes-Benz & Friends" gallery.

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Mercedes-Benz Brand Workshop

A couple of days ago, we were invited by Mercedes-Benz for a "brand workshop". We had a fabulous guided tour through the stunning Mercedes-Benz Museum, visited the design department and test drove a lot of cars. Just follow this link for more pictures.

The first car we tested — voluntarily — was the Smart Electric Drive. We had a lot of discussions regarding this car recently, so it was a good opportunity to form our own opinion. Um ... well ... interesting. But to be honest: most fun we had with the Mercedes-Benz SLS AMG. I think we can't hide our origin. The Mercedes-Benz SLS AMG is a wonderful beast.

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Techno Classica Essen 2011

1972 General Tire International Harvester Scout II

Needs some tlc. Opel Rekord Limousine

1955 Flajole Forerunner

"I cruised the Reeperbahn" - Peter "Monsti" Theobold (Fusseltuning)

1928 Opel Raketen-Motorrad

Mercedes: Bertha's Benz (Motorwagen)

Bitter SC

Quote: "If the raver's dream is the Loveparade, the petrol head's dream is the Techno Classica."

Word. We just have brought our 1972 General Tire International Harveseter Scout II to the booth of our colleagues from Street Magazine and took some pictures. Hit one of the images above to see them all

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En Route, Video, Clients & Projects Ralf Becker En Route, Video, Clients & Projects Ralf Becker

Chromjuwelen En Route: Continental Tire Challenge, Rolex 24 at Daytona

"Fascinting Daytona Beach"

"Continental Tire Sports Car Challenge: Lyonel Kent"

"Rolex 24 at Daytona: (Patrick) Dempsey Racing"

Finally—our Grand-Am/Daytona Beach videos which we shot in the course of our Brand Ambassadorship for Continental are ready. Sorry fellas—German only. Props to Dean Malay (Producer), Jan Wigger (Camera) and Christian Tomes (Editing).

Appearance in alphabetical order:

Make sure you visit Chromjuwelen.com for the full article and photo galleries!

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Sneak Preview: NASCAR Hall of Fame

On our way to the Continental Tire Challenge and Rolex 24 at Daytona (GRAND-AM) we stopped at the NASCAR Hall of Fame in Charlotte to meet Buz McKim. Buz gives us a brief overview on the NASCAR history. For a "NASCAR Hall of Fame"-gallery hit on of the images above. Or just use this link

This is a sneak preview—we will publish a full coverage of our latest trip soon. 

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