The new Mercedes-Benz S-Class

"Hamburg, May 15, 2013. This evening, the new flagship for luxurious motoring landed in Hamburg on board an Airbus A300-600 DHL cargo plane. Mercedes-Benz had the new S-Class flown in exclusively from its birthplace in Stuttgart for its world premiere at Airbus in Finkenwerder.

At the delivery centre for the Airbus A380, the world's largest passenger aircraft and a benchmark in travel comfort, Mercedes-Benz unveiled its new luxury saloon in front of around 750 international guests from the worlds of politics, industry and media. Flanked by the 20 current Mercedes-Benz models and musically accompanied by the Hamburg Symphony Orchestra, the new top-of-the-line model from Stuttgart rolled across the tarmac as part of a spectacular show.

In a dazzling display, it took up its position at the head of the Mercedes-Benz family and drove onto the stage with its first passenger, the global superstar Alicia Keys."

BAM!

Even after a couple of days, it's hard to find the right words. Although I am personally not a fan of high tech stuffed cars, the new S-Class with it's three engineering priorities "Intelligent Drive", "Efficient Technology" and "Essence of Luxury", extends the boundaries of technology on many levels.

Not to mention the fact Mercedes-Benz threw a mind-blowing party. Five German star-rated chefs specialising in different culinary styles each cooked their own dish, Alicia Keys had come specially to Hamburg just a few days ahead of the start of her European tour. And with 19 musicians under conductor Prof. Johannes Schild, the Hamburg Symphony Orchestra played various pieces that had been specially composed for the world premiere of the S-Class by the internationally successful film composer Marius Ruhland.

Chapeau, Mercedes-Benz.

Continental X Chromjuwelen: Videos

It has been long overdue that we compile a video of all our brand ambassador media work that we did for Continental. From our early (awkward) beginnings 'til now. So, here it is. Enjoy.

In this context I would like to send out a big thank-you to all the people who made this happen (in alphabetical order): Carsten Brix (cinematographer), Dean Malay (deluma productions), Dennis Petermann (autobild.tv), Christian Suhr (Filmfreunde) and Jan Wigger (cinematographer). And of course to Kai Rühling (Continental) — who wasn't afraid to handle our neurosis. Props go as well to JC Chaix, my personal "Principal Word Basher" aka "Ralf's Crazy Shit Dept.". Dude, you know what I am talking about.

In this context I would like to add two more videos: A short version of "Continental Extreme" and a Chinese bootleg of our "Chromjuwelen Road Movie". The first one was compiled because the full version of Continental Extreme may be way to long to catch the message, the second one was done by our Chinese colleagues of Continental.

If if you like our videos — follow our brand-new (re-activated) YouTube-Channel!

Chromjuwelen Motor Öl Debut At Techno Classica Essen

What an experience. A few days ago we had our Chromjuwelen Motor Öl debut at the famous Techno Classica, the legendary "Klassik Weltmesse" in Essen. And it was AWESOME.

Our big THANK YOU! goes to our friends Michael Schade and Wolfgang Prostka from OETTINGER Sportwagen, with whom we teamed up for our booth. And to Ulla & Mathias Jahn of "FUNC. functional furniture etc" — for sending us their unbelievable furniture. And — of course — to all our friends who visited us.

We had a very entertaining week. But the best thing ever were the confused faces of all those, who thought Chromjuwelen Motor Öl is just another marketing fake.

No. Chromjuwelen Motor Öl is not just another internet hipster gimmick. It's just the best custom tailored motor oil you can get for your classic engine. For all details visit chromjuwelen-oil.com. To order your set (15W-40, 20W-50), pay mathy.de a visit. And if you are a reseller — drop us a line!

Magnus Walker, Höing Sportmotoren & Chromjuwelen Motor Öl

Blushing — thank you very much Carlos Fernandez Laser!

Magnus Walker, Höing Sportmotoren & Chromjuwelen Motor Öl via Conleys.

Style Deluxe: Bell Rock Rod

When Oliver Kaps told me the first time that he'll build a stretched Hot Rod, I was like: W-T-F. And I suppose everybody thought "W-T-F" as well. Beside Olli himself. He was always sure it would look awesome. Now, as the rod is finished, I know I was wrong. The car is a beauty. Although it has been stretched.

Mr. Kaps picked up a 1931 Chevrolet as a basis. And if you are familiar with the German TÜV, you'll know what it means to get such a monstrum street legal. Ok, it wasn't easy all the time, but Olli accomplished it. Chapeau!

The Bell Rock Rod was built for the Bell Rock Hotel (Rust Europar Park). You'll find a lot of details on Olli's site — just follow this link.

(Photos: Carlos Fernandez Laser)

Chromjuwelen Motor Öl X Oldieklinik Bruckner (Austria)

It's official — we just teamed up with our first partner in Austria: Bruckner's Oldieklinik. For us it's a major honour, especially as Otto Mathé, the builder of the famous Porsche-based "Fetzenflieger"and the racing legend who developed the additive (Mathé® Classic), came from Innsbruck, Austria. 

Sorta homecoming.

Chromjuwelen Motor Öl: Top Gear Magazine, Petrolicious

I love my inbox (not). I just rediscovered this photo Clemens Gleich (mojomag.de) sent me — over a month ago. The reason why I turned my back to my inbox (and overlooked this Top Gear Magazine photo) is we shut ourselves away to build a brandnew Chromjuwelen Motor Öl website, which you might have seen already. If not — shazam, HERE IT IS. 

You can't make an omelette without breaking eggs. Ok, and while we're on it, I forgot to say thank you to Wrenchmonkees as well. Darn, I am an idiot ... 

Well, with this one I will be much faster: our soulmates from Petrolicious just presented our tailor mad engine oil to their audience — thank you very much, Barmak!

Mercedes-Benz: Die G-Klasse von 1979 bis heute

Darn it! Now I am hooked. And want a Mercedes-Benz G-Class. Especially as I sold my Mercedes-Benz W 108 in 2012.

Anyway — Thank you very much for sending me "Legendewagen — Die G-Klasse von 1979 bis heute", Mercedes-Benz!

Google+ Communities

"Google+ Communities" is the new kid on the block. And although a lot of people think Google+ is dead, we think it's worth a try. As of shortly Google's tools felt clunky and geeky, but in the meantime that has changed. The web-interface is smart, and the new mobile app is a killer. No more fiddling with different apps, just one intuitive and snappy client.

Beside from that the quality of communications quality on G+ is very high. Which is perfect for our intention, as we aren't interested in just another blinged and artistically-filtered food porn flash in the pan. Our intention is much more to create cultural (Think: Motorkultur!), long-tailed storytelling.

You wanna join the party? Follow this link!

Chromjuwelen Motor Öl: Print

ramg Magazin 2012

Wallpaper Magazine 2012

Elle Dezember 2012

Edition – Das Werte Magazin (Nummer 3, 2012)

auto revue 2012

Street Magazine (November 2012)

PowerGlide Magazine 2012

Eigen Huis & Interieur (November 2012)

Volkswagen Fleet MagazineWhen we thought first about "Chromjuwelen Products", our intention was create products which embody a certain type of lifestyle. The mixture of Chromjuwelen Motor Öl in print — auto revue, Edition, Elle, Eigen Huis & Interieur, Fleet Magazine, PowerGlide, ramp, Street Magazine, Wallpaper Magazine — shows we reached that target. Yeah!

Chromjuwelen Motor Öl can be ordered here. If you are looking for some further information about Chromjuwelen Motor Öl, follow this link.