Posts in Clients & Projects
Chromjuwelen Motor Öl: Top Gear Magazine, Petrolicious

I love my inbox (not). I just rediscovered this photo Clemens Gleich ( sent me — over a month ago. The reason why I turned my back to my inbox (and overlooked this Top Gear Magazine photo) is we shut ourselves away to build a brandnew Chromjuwelen Motor Öl website, which you might have seen already. If not — shazam, HERE IT IS

You can't make an omelette without breaking eggs. Ok, and while we're on it, I forgot to say thank you to Wrenchmonkees as well. Darn, I am an idiot ... 

Well, with this one I will be much faster: our soulmates from Petrolicious just presented our tailor mad engine oil to their audience — thank you very much, Barmak!

Chromjuwelen Motor Öl: Print

ramg Magazin 2012

Wallpaper Magazine 2012

Elle Dezember 2012

Edition – Das Werte Magazin (Nummer 3, 2012)

auto revue 2012

Street Magazine (November 2012)

PowerGlide Magazine 2012

Eigen Huis & Interieur (November 2012)

Volkswagen Fleet MagazineWhen we thought first about "Chromjuwelen Products", our intention was create products which embody a certain type of lifestyle. The mixture of Chromjuwelen Motor Öl in print — auto revueEditionElle, Eigen Huis & Interieur, Fleet Magazine, PowerGlide, ramp, Street MagazineWallpaper Magazine — shows we reached that target. Yeah!

Chromjuwelen Motor Öl can be ordered here. If you are looking for some further information about Chromjuwelen Motor Öl, follow this link.

Two Car Shows On Two Continents In Five Days

Mercedes-Benz Ener-G-Force


Mercedes-Benz Ener-G-Force


Wolfgang Würth, smart electric bike


smart electric bikes, Niketown, Beverly Hills


The Jim Henson Company, smart forjeremy


Jet-lagged and tipsy: Mathias "MC Winkel" Winks and some muppet


James Bond Aston Martin DB5 Coupé, LA Auto Show 2012


Decadent lunch with Marcel Winatschek (Amy & Pink), David Fischer (Highsnobiety) and Mathias Winks (Whudat)


"A brand is your friend" — Word.


Slammed W108 with mascara (caption borrowed from Clemens Gleich)


Now, with a Chromjuwelen branding, this Opel Kadett is worth over a million. No — wait: Five millions.


Bon appétit!

Yes, you can. You can visit two car shows (LA Auto Show, Essen Motor Show), three world premieres (Mercedes-AMG SLS AMG Coupé Black Series, Mercedes-Benz Ener-G-Force, smart forjeremy) and several parties in five days. Here's a quick journal:

  • Tuesday, November 27th (early): HAM-FRA-LAX
  • Tuesday, November 27th: Arrival Los Angeles
  • Tuesday, November 27th: Beverly Hills on smart electric bikes
  • Tuesday, November 27th: Presentation Mercedes-Benz Ener-G-Force
  • Tuesday, November 27th: Presentation smart forjeremy at the Jim Henson Company
  • Wednesday, November 28th: LA Motor Show
  • Wednesday, November 28th: Santa Monica
  • Wednesday, November 28th: Departure (LAX-MUC-DUS)
  • Tuesday, November 29th: Arrival in DUS
  • Tuesday, November 29th: Dinner with Chem-Tools
  • Friday, November 30th: Essen Motor Show 2012, meetings
  • Friday, November 30th: AUTO BILD Race Night
  • Saturday, December 1st: Essen Motor Show 2012, meetings
  • Saturday, December 1st (late): Back in Hamburg
  • Sunday, December 2nd: BRAINDEAD
  • Monday, December 3rd: BRAINDEAD

What I learned: You need a really good condition (err ... really?). And some good friends, who help you.

I would like to thank Mercedes-Benz/smart for the hospitality, Klaus Rasch for saving me from the police in Santa Monica, Thomas Backe and Dieter Hofem for picking me up in DUS, Manfred Prescher and Stefan Müller for the wonderful Race Night — and DOTZ/AEZ for gallons of coffee.

And not to forget — thank you David Fischer (Highsnobiety), Mathias "MC Winkel" Winks (Whudat), Marcel Winatschek (Amy & Pink), Michael Kaune (QVEST) and Matthias Arens (Quality) for teaching me lessons in "Lifestyle, Ego-Blogging and Fashion"!

smart forjeremy: Haters Gonna Hate

The smart forjeremy rises


Jeremy Scott: "Few can afford"


Mathangi "Maya" Arulpragasam aka M.I.A. aka "Missing in Action" aka "Missing in Acton"


Dr. Annette Winkler (smart), Jeremy Scott


Landed: smart forjeremy


Winged smart fortwo electric drive




smart electric drive forjeremy

I have to admit I didn't know who Jeremy Scott was when Mercedes-Benz/smart invited me to join their exclusive "smart forjeremy" event in front of the LA Auto Show 2012. A quick search later I learned that he is a fashion designer who has built a reputation for outrageous designs favored by pop stars and celebrities: Madonna, Lady Gaga and Britney Spears — just to name a few.

Shame on me, but I am no fashionista. I may know some things about Winged Warriors, but neither I had heared about "The Wing(ed) High Tops", nor about the "Teddy Bear Shoes". As well I am really awful at things like pop music. After some of my diehard old school petrol heads heared that I would fly over to Los Angeles to watch the presentation, I saw a lot of scrunched up noses. "A guy who is into gaudy fashion is doing a car? And he is doing what — a winged plastic car? Are you kidding me?"

Well, I think the smart forjeremy is cool. And let me explain, why. The fact, that a car manufacturer — in this case: smart — cooperates with an artist — in this case: Jeremy Scott —, impresses me. It is sovereign and courageous, because it creates something new. And for smart it is long overdue to get such a remix, if you ask me.

And regarding those who dislike this project: You know how it is — haters gonna hate. It is always the same. But if you've got haters, you'll probably have done some things right …

Where The Wild Things Are: Our Latest Stockists

Red Wing Store (Hamburg)

Red Wing Store (Hamburg)

Red Wing Store (Hamburg)

Oettinger Sportwagen (Hamburg)

Burg & Schild (Berlin)

Burg & Schild (Berlin)

Oldtimer-Tankstelle (Hamburg)

Oldtimer-Tankstelle (Hamburg)

FUNC. functional furniture etc (Feldafing)

FUNC. functional furniture etc (Feldafing)

Previous articles like "In The Wild" and our Facebook-Page (make sure you follow it!) are already listing some of our stockists: Rider's Room Hamburg, Prototyp Museum Hamburg, Oldtimer Tankstelle Hamburg. In the meantime we teamed up with some more specialists, as shown above. We are very proud to introduce:

In this regard we would like to thank one person: Tobias "To" Pflug – as not only for showcasing our Chromjuwelen Motor Öl in the Red Wing Store Hamburg and consulting us, but also for providing us with his very valuable contacts.